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Customer stories
How Canfor used TalentClick Assessments to Improve Workplace Safety and Reduce New Hire Turnover by up to 30%
Customer Story
The Challenge
Canfor is a leading international forestry company with a strong commitment to safety, quality, and environmental stewardship, employing over 7,000 workers.
Canfor’s goal was to reduce workplace safety incidents and new hire turnover. The challenges were not rooted in new hires’ technical skills, but rather in the areas of personality fit, competencies, and rule compliance. The organization needed better prehire tools to determine if a prospective employee could follow rules, obey instructions, and reliably show up for work. This high new-hire involuntary turnover significantly impacted overall efficiency and created a pressing need for a solution that could accurately evaluate these non-technical skills during the hiring process.
3X
SAFER WORKER
30%
REDUCED NEW HIRE TURNOVER
customer solutions
The Solution
Canfor found an efficient solution to their safety and turnover challenges through TalentClick’s Safety Quotient as part of the AVP. TalentClick customized their reports to include organization-specific work values and custom role benchmark profiles. This tool provided them with in-depth insights into candidates’ safety strengths and potential risks. TalentClick assessments also shed light on candidates’ behavioral tendencies, motivations, and work disposition. Given their vast network of mills across North America, Canfor found these assessments particularly useful for sifting through large pools of applicants and pinpointing the most suitable hires. In areas where the applicant pool was limited, the insights from the reports were instrumental in managing and mitigating risks associated with new hires, thereby significantly improving their hiring process and overall workplace safety.
Safety Quotient (SQ)
The Safety Quotient (SQ) is an innovative behavioral risk assessment that measures 6 unique personality traits directly connected to risk tolerance and unsafe behaviors. Most companies using Safety Quotient™ reduce workplace incidents by more than 20%.
Game changing in the way we trained trades. I don’t think anything else made as much of a difference. Even if someone had a less than ideal score, we asked ourselves ‘Is this a behavior I can manage?’
MICHAEL PALMER
FORMER DIRECTOR, TALENT ACQUISITION CANFOR
The Results
Canfor has assessed over 5,400 potential hires using TalentClick, which has made a crucial difference in managing a highly transient workforce, especially in locations where the applicant pool quality was low. The assessments helped differentiate between poor-fit applicants and those who could potentially be suitable hires. This has helped reduce new hire turnover in these locations from 40% to less than 10%.
“When challenged with a shallow hiring pool, it really helped us find the cream of the crop. Our whole recruiting team all said the same thing. Over time, we get a better view of what the best-fit candidates look like.
We have a lot of trust in this tool.’’
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